Meet the first-half of the event speakers who will inspire with killer advice and expertise for small businesses and freelancers
The first Brooklyn DIY Business Association Conference is an incubator for the DIYT (do-it-yourself-together) crowd.
The one-day event is a talent show for productivity, a swap meet for arty types, a crucial meeting of the minds, a think tank for the Creative New Economy. Scheduled for Saturday, June 25, the conference will spread its wings in several locations in DUMBO, including Etsy Labs.
ABOUT THE FIRST BROOKLYN CONFERENCE
When attendees apply for the DIYBA Conference, they will answer questions that illustrate their skill sets, goals, and what they need help with. Conference administrators will carefully curate attendees’ experiences, teaming them up with fellow attendees and professional consultants who will provide connections, networking opportunities, and feedback. The application process is not meant to be exclusive—instead, it’s intended to ensure attendees obtain valuable resources and walk away with next steps to grow their businesses and freelance careers. Some may even start thriving businesses together!
The Brooklyn Conference will connect these communities:
• Visual Artisans: The Etsy community, crafters, painters, etc.
• The Music Industry: Musicians, producers, publicists, record-label owners, music publishers, recording engineers, booking agents, managers
• Communicators: Freelance writers and journalists, editors, graphic designers, videographers, filmmakers, content producers and strategists, social-networking gurus
• Internet Gurus: Web designers, web developers, e-book and e-newsletter developers
• Support Professionals: Lawyers, business consultants, accountants, bookkeepers
• Individuals and companies seeking mad talent from all of these communities.
ABOUT THE SPEAKERS
The Art of Craft and Commerce
• Danielle Maveal, Etsy’s Education Coordinator, works to help artists, crafters, and makers earn a creative living selling their work. She shares tips on Etsy’s blog, in Etsy Success (a biweekly newsletter), and hosts live workshops through Etsy’s online classrooms. In 2007, Maveal started making and selling her etched jewelry on Etsy and has sold more than 1,000 unique pieces. Since then she’s been featured in magazines and shopping blogs, and her work has been carried by more than 50 galleries and boutiques worldwide. Her focus is to encourage, motivate, and educate crafters running their own small, independent businesses.
• Kimm Alfonso, Events Coordinator, Etsy.com
The New Music Industry
• Chris Kaskie, President of Pitchfork, Pitchfork TV, and Altered Zones.
• Gregory Jackson rocked many concert halls as touring bassist for Burning Spear a.k.a. Winston Rodney, in addition to performance and writing credits with the Brit, Mercury, and Amy Winehouse. He has a Source Magazine award nomination for best remix, through his work with Dead Prez featuring Jay-Z. Originally from Yorktown Heights, New York, he was classically trained on the bass violin by Dr. Arthur Davis. Jackson toured and recorded with the Westchester, New York State, and Toronto Youth Symphonies. He earned his BA and MPA degrees from Lafayette College and Rutgers University. Jackson’s experiences include extensive world tours, major festivals, and broadcast appearances across cities in North and South America, Africa, Europe, Australia, and New Zealand. Jackson’s performance, recording and writing credits include Eryka Badu, Amy Winehouse, Simply Red, Leela James, Joss Stone, Wild Cookie, Jeru, Midnite, David Banner, Dead Prez, and Snoop Dogg.
Who’s King? Content or Technology (or Both)?
• Ryan J. Davis writes and video-blogs about politics and entertainment for The Huffington Post, and is a political pundit on The Hill. By day, he works as the Social Media Director for Blue State Digital, a full-service digital agency that develops engagement campaigns for advocacy campaigns; clients include American Red Cross, HBO, NAACP, National Geographic, and Vogue.
• Mary S. Butler is a Senior Content Strategist for Razorfish, one of the world’s largest interactive agencies. She is the content-strategy lead for consumer automotive site-content requirements and oversees a team of content strategists and content-strategy deliverables across project lifecycles. Butler collaborates with other discipline leads on social-media content strategy, consumer lifecycle strategy, user experience, and user research to create engaging consumer-focused experiences that surpass user expectations and align with business objectives. “While it is relatively easy to create a Twitter profile and a Facebook page, creating content that will engage your audience and achieve your business objectives is more difficult,” Butler says, discussing her thoughts about planning the panel. “Without the money to hire a content strategist, copy writer, and social media specialist, what should DIYers do?” In short, Butler will provide examples of ways that creative small businesses and freelancers can maximize their budgets with engaging content.
• Scott Lindenbaum is the Co-Publisher and Editor of Electric Literature, a quarterly anthology of top-notch short stories, delivered in every viable medium. Electric Literature uses new media and innovative distribution to return the short story to a place of prominence in popular culture. Lindenbaum’s roots are unconventional in the field of publishing; for almost 10 years, he was a half-pipe snowboard competitor who rode for Burton. It was only after a near-fatal collision with a birch tree in 2001 that reading, writing, and editing became central in his life. In 2010, Lindenbaum was included in L Magazine’s “Young New Yorkers Who Are Better Than You.”
Moderator: Dixie Laite, the Senior Editorial Director for MTV Networks’ TeenNick, has been working in (and watching way too much) television for over 20 years. Laite has put the “broad” in broadcasting for a host of TV and Web brands, including PBS, Oxygen, Oprah, AMC, WE, the MacNeil/Lehrer NewsHour, and Nickelodeon’s digital channels for teens and preschoolers. She works with producers, marketers, and writers on branding, scripts, promo copy, and the occasional song. (Laite created, and wrote most of the songs for, popular animated hosts Moose A. Moose and Zee.) Laite also works as an editorial and social media marketing consultant.
Gurus of Communication and Content
• Jessica Delfino is a controversial singer, songwriter, and comedienne. She has won numerous awards, including beating out Flight of the Conchords to win the Best Musical Act at the 2005 ECNY awards, and a 2005 Village Voice “Best of” Award, in which the Village Voice declared her to be “fall-off-your-chair hilarious.” She has appeared on Good Morning America as a finalist in a national comedy competition. She has also won many other competitions, some of them unusual, such as The Stoned Spelling Bee in Brooklyn, the Madagascar Institute’s Catholic high school talent competition and the Arlene’s Grocery “Gong Show,” which later became The Gong Show with Dave Attell on Comedy Central. Coincidentally, she’s been publicly denounced by the U.S. Catholic League, for some of her viral videos, alongside other performers, such as Bill Maher, Marilyn Manson, and Sarah Silverman. Follow Delfino on Twitter.
• Justin Bilicki is the 2000 winner of the prestigious Locher Award, and his cartoons have appeared on the cover of Congressional Quarterly and inside The Los Angeles Times, amNewYork, Metro, New York Press, San Francisco Examiner, Cincinnati Enquirer, New York Press, and hundreds of other publications you’ve never heard of. In addition to editorial, he has illustrated advertisements for Citibank, Absolut Vodka, Snapple, DSW, TBS, and Toyota. He also teaches summer journalism workshop on editorial cartooning at Michigan State University.
Moderator: Shaina Feinberg is a jill-of-all-trades. She works as a contributor to This American Life, collaborator with comedian Dave Hill, freelance editor for the New York Observer, a writing and life coach, and inventor of hyper-crafting.
Creating a New Way of Work: How to Embrace, Empower, and Maximize Your Creativity
• Marcos Salazar is a psychologist, certified leadership coach, and entrepreneur. He is an author and speaker on psychology of life after college, Gen Y, and Millennial topics with an emphasis on career and psychological development. He is the owner of the NYC hyperlocal clothing company www.BoroThreads.com and is co-founder of the new social change start-up www.BeSocialChange.com. His third book, out in 2012, is about social innovation and maximizing the three essential steps of creativity.
• Jessica H. Lawrence is a columnist, blogger, nonprofit leader, Seth Godin MBA recipient, Regret Me Not Creator, ROWE warrior, event curator. She is an expert on co-working spaces and the future of the self-employed economy.
Increase Your Income: How to get paid what you’re worth, how to tap into funds that you don’t even know exist, and practical ways to earn extra income
• As the Editorial Director for Yoxi (pronounced “yo-see”), Joshua Fischer specializes in storytelling, content strategy, and idea and concept development. Yoxi is a creative competition to discover big ideas and bright stars to solve social problems; the winning team scores start-up funds, mentorship, and connections to put their idea to action. Fischer first got a taste for social innovation at the global digital agency Razorfish where he helped create two pro-bono projects for TED, the “nonprofit devoted to Ideas Worth Spreading.” His work for the rebrand of the Razorfish company site was featured on the cover of Communication Arts magazine and received a 2009 HOW Interactive Design Award. Having served as a Senior Writer for a variety of leading creative agencies, Fischer has crafted digital experiences and ideas for Microsoft, Hulu, and Universal Music, among many others. He has also acted as a Senior Writing consultant at 19 Entertainment, the company known for creating American Idol. Fischer has a master’s in journalism from NYU’s Cultural Reporting and Criticism program, and his music and cultural writing has appeared in publications such as Salon, Nylon, and Zink.
Moderator: Mauricio Garcia is the Fellowship Program Manager at The Financial Clinic, an organization focused on building the financial security of working poor families and individuals. A native Detroiter and corporate convert, he has been involved in the New York nonprofit community for more than five years, providing program development, grants administration, and financial-management services for the likes of Business Outreach Center Network, LISC, and The Financial Clinic.
The DIYBA will begin to accept registration applications in April 2011. If you have questions, plesae e-mail firstname.lastname@example.org. Follow the DIY Business Association on Twitter at @diybusiness.