Meet our logo!

5 Dec

The DIY Business Association gets a visual identity. Finally.

By Amy Schroeder

It only took about four months to develop a logo. In my entrepreneurial past life as a deadline-oriented publisher, four months would have been a crime, but my new way of thinking (at least for the DIY BA) calls for marinating and slow-roasting. Good ideas don’t bake over night—except, well, when they do.

So here’s the new logo, by Mat Daly, he of Renegade Craft Fair brand-conceptualization fame:


So what took so long? Back-and-forth e-mail communication was the main thing. Mat designed the basic gist of what you see here right quick. But then I couldn’t decide on colors, so I stewed on it, and Mat cranked out additional color combos. Until it hit me that the logo doesn’t always have to be the same color (Coca-Cola and Target we ain’t), and, in fact, if the DIY Business Association is all about supporting and empowering creative entrepreneurs, then why not ask them to do up their own takes on this logo?

So that’s the direction we’re going in. This logo is just the beginning. In a bit (don’t rush me, please), I’m going to invite graphic artistes and visual brainiacs to do up their own colors and textures using the Mat-designed logo. The concept is sorta like the Absolut Vodka ad campaigns, minus the big budget and booze (or, maybe I can hook something up).

Check out more of Mat’s work on Here are some of my favorite pieces:

"Paralysed. . . Flat on my Back" by Mat Daly, 2010

Renegade Craft Fair Holiday Chicago poster by Mat Daly (2009)

Structure by Mat Daly (2003)

After the 2010 holiday season, Mr. Daly is going to share tips about developing beautiful brand identity here on the DIY Business Association blog. Follow us on Twitter so you don’t miss out.

Question for ya:

How did you come up with your logo and branding?


4 Responses to “Meet our logo!”

  1. raindaysandwiches December 5, 2010 at 7:22 pm #

    Love the logo!

  2. Lesley December 8, 2010 at 5:58 am #

    Great LOGO!
    It’s Perfect.


  1. The Red-and-White « DIY Business Association - February 16, 2011

    […] and artists to submit their interpretations of the DIY Business Association logo, created by Mat Daly. Artists are welcome to do just about anything they want with it, by changing the colors, […]

  2. Duplicated Efforts « DIY Business Association - March 2, 2011

    […] when the DIY Business Association invited her to put her touch on the organization’s logo by Mat Daly, she was very careful in replicating it. “I think part of what the DIYBA offers is cutting […]

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