Duplicated Efforts

2 Mar

Designer Laura Strom takes black-and-white approach with her rendition of the DIY Business Association logo

When it comes to design, Laura Strom is the opposite of haphazard. 

So when the DIY Business Association invited her to put her touch on the organization’s logo by Mat Daly, she was very careful in replicating it. “I think part of what the DIYBA offers is cutting out of the duplicated efforts,” says the New York designer. “Through sharing how we do business ourselves, we are more efficient.”

Laura Strom, a member of the DIYBA Board of Advisers, is an independent freelance art director based in Brooklyn. She got her start at The Chicago Reader and Venus Zine before working for Time Out New York, where she art directed photo shoots, conceived covers, and collaborated in the overall redesign of the magazine. 

Strom assisted in the implementation of Latina magazine’s redesign, which was recognized by the Society of Publication designers in 2009. She also has developed marketing materials for Travel + Leisure and Saveur, page design for Elle Decor, and packaging, album art, and environmental signage for clients engaged in arts and culture.


“Always give your client what they ask for and give them something smarter, something special, a design customized for their unique needs. To do that, you must know their business just as well or better than they do. Sometimes they’ll go for the big idea, and you both win.”

This is the second rendition of the DIY Business Association logo. View the first rendition, by Denise Gibson, here.

Would you like to submit a logo design? Get in touch to talk shop at amy [at] diybusinessassociation.com.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: